The fourth subsistence marketplaces conference

subsistence marketplaces to sustainable marketplaces: from micro-level insights to macro-level impact

Clifford Shultz, Srinivas Sridharan, Madhu Viswanathan, Benton Raymond

Research output: Contribution to journalEditorialOtherpeer-review

Original languageEnglish
Pages (from-to)157-158
Number of pages2
JournalJournal of Macromarketing
Volume32
Issue number1
DOIs
Publication statusPublished - Mar 2012

Cite this

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title = "The fourth subsistence marketplaces conference: subsistence marketplaces to sustainable marketplaces: from micro-level insights to macro-level impact",
author = "Clifford Shultz and Srinivas Sridharan and Madhu Viswanathan and Benton Raymond",
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volume = "32",
pages = "157--158",
journal = "Journal of Macromarketing",
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The fourth subsistence marketplaces conference : subsistence marketplaces to sustainable marketplaces: from micro-level insights to macro-level impact . / Shultz, Clifford ; Sridharan, Srinivas; Viswanathan, Madhu; Raymond, Benton.

In: Journal of Macromarketing, Vol. 32, No. 1, 03.2012, p. 157-158.

Research output: Contribution to journalEditorialOtherpeer-review

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T2 - subsistence marketplaces to sustainable marketplaces: from micro-level insights to macro-level impact

AU - Shultz, Clifford

AU - Sridharan, Srinivas

AU - Viswanathan, Madhu

AU - Raymond, Benton

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M3 - Editorial

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SP - 157

EP - 158

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

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