Abstract
In Maidstone and Lenham in Kent, and Bitton near Bristol, England, is the operation of Marley Automotive Components Ltd. In the late 1980s it entered into an international joint venture (IJV) with the US company, Davidson Instrument Panel - Textron of Portland, New Hampshire. An earlier article by the authors examined Davidson's perception of the IJV, including their reasons for the joint venture, the critical human resource issues they were facing and how they were planning to deal with several unfolding human resource issues. This article now portrays Marley's perceptions of the same issues. The purpose in using this case study to describe IJV issues is to offer information on human resource issues to readers considering an IJV as the route to globalization. Hopefully, this information will help companies to increase the chances of a successful IJV experience.
| Original language | English |
|---|---|
| Pages (from-to) | 304-309 |
| Number of pages | 6 |
| Journal | European Management Journal |
| Volume | 10 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Jan 1992 |
Cite this
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The formation of an international joint venture : Marley automotive components. / Schuler, Randall; Dowling, Peter; De Cierl, Helen.
In: European Management Journal, Vol. 10, No. 3, 01.01.1992, p. 304-309.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - The formation of an international joint venture
T2 - Marley automotive components
AU - Schuler, Randall
AU - Dowling, Peter
AU - De Cierl, Helen
PY - 1992/1/1
Y1 - 1992/1/1
N2 - In Maidstone and Lenham in Kent, and Bitton near Bristol, England, is the operation of Marley Automotive Components Ltd. In the late 1980s it entered into an international joint venture (IJV) with the US company, Davidson Instrument Panel - Textron of Portland, New Hampshire. An earlier article by the authors examined Davidson's perception of the IJV, including their reasons for the joint venture, the critical human resource issues they were facing and how they were planning to deal with several unfolding human resource issues. This article now portrays Marley's perceptions of the same issues. The purpose in using this case study to describe IJV issues is to offer information on human resource issues to readers considering an IJV as the route to globalization. Hopefully, this information will help companies to increase the chances of a successful IJV experience.
AB - In Maidstone and Lenham in Kent, and Bitton near Bristol, England, is the operation of Marley Automotive Components Ltd. In the late 1980s it entered into an international joint venture (IJV) with the US company, Davidson Instrument Panel - Textron of Portland, New Hampshire. An earlier article by the authors examined Davidson's perception of the IJV, including their reasons for the joint venture, the critical human resource issues they were facing and how they were planning to deal with several unfolding human resource issues. This article now portrays Marley's perceptions of the same issues. The purpose in using this case study to describe IJV issues is to offer information on human resource issues to readers considering an IJV as the route to globalization. Hopefully, this information will help companies to increase the chances of a successful IJV experience.
UR - http://www.scopus.com/inward/record.url?scp=38249009631&partnerID=8YFLogxK
U2 - 10.1016/0263-2373(92)90024-X
DO - 10.1016/0263-2373(92)90024-X
M3 - Article
AN - SCOPUS:38249009631
VL - 10
SP - 304
EP - 309
JO - European Management Journal
JF - European Management Journal
SN - 0263-2373
IS - 3
ER -