The Elaboration Likelihood Model of Persuasive Communication

Mark T Gabbott, Val Clulow

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Marketing Communications: Principles and Practice
Place of Publication	London UK
Publisher	International Thomson Business Press
Pages	172 - 188
Number of pages	17
ISBN (Print)	1 86152 196 0
Publication status	Published - 1999

Cite this

@inbook{f1baaade83894808b172117209272410,

title = "The Elaboration Likelihood Model of Persuasive Communication",

author = "Gabbott, \{Mark T\} and Val Clulow",

year = "1999",

language = "English",

isbn = "1 86152 196 0",

pages = "172 -- 188",

booktitle = "Marketing Communications: Principles and Practice",

publisher = "International Thomson Business Press",

}