The Elaboration Likelihood Model of Persuasive Communication

Mark T Gabbott, Val Clulow

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationMarketing Communications: Principles and Practice
Place of PublicationLondon UK
PublisherInternational Thomson Business Press
Pages172 - 188
Number of pages17
ISBN (Print)1 86152 196 0
Publication statusPublished - 1999

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