The efficacy of the predictions for customer retention in an interactive relationship

Shu-Ching Chen; Felix Tinoziva Mavondo

The efficacy of the predictions for customer retention in an interactive relationship

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
Editors	Dewi Tojib
Place of Publication	Melbourne Australia
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 8
Number of pages	8
ISBN (Print)	1863081585
Publication status	Published - 2009
Event	Australian and New Zealand Marketing Academy Conference 2009 - Melbourne, Australia Duration: 30 Nov 2009 → 2 Dec 2009 Conference number: 14th http://www.anzmac2009.org

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2009
Abbreviated title	ANZMAC 2009
Country/Territory	Australia
City	Melbourne
Period	30/11/09 → 2/12/09
Other	Combined ANZAM/ANZMAC
Internet address	http://www.anzmac2009.org

Cite this

Chen, Shu-Ching ; Mavondo, Felix Tinoziva. / The efficacy of the predictions for customer retention in an interactive relationship. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Australia : Australia & New Zealand Marketing Academy (ANZMAC), 2009. pp. 1 - 8

@inproceedings{cc9d658c2569401484a784025a6b7a71,

title = "The efficacy of the predictions for customer retention in an interactive relationship",

author = "Shu-Ching Chen and Mavondo, {Felix Tinoziva}",

year = "2009",

language = "English",

isbn = "1863081585",

pages = "1 -- 8",

editor = "Dewi Tojib",

booktitle = "Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",

publisher = "Australia & New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2009, ANZMAC 2009 ; Conference date: 30-11-2009 Through 02-12-2009",

url = "http://www.anzmac2009.org",

}

Chen, S-C & Mavondo, FT 2009, The efficacy of the predictions for customer retention in an interactive relationship. in D Tojib (ed.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Australia & New Zealand Marketing Academy (ANZMAC), Melbourne Australia, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia, 30/11/09.

The efficacy of the predictions for customer retention in an interactive relationship. / Chen, Shu-Ching; Mavondo, Felix Tinoziva.

Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Australia : Australia & New Zealand Marketing Academy (ANZMAC), 2009. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - The efficacy of the predictions for customer retention in an interactive relationship

AU - Chen, Shu-Ching

AU - Mavondo, Felix Tinoziva

N1 - Conference code: 14th

PY - 2009

Y1 - 2009

UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 8

BT - Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Melbourne Australia

T2 - Australian and New Zealand Marketing Academy Conference 2009

Y2 - 30 November 2009 through 2 December 2009

ER -

The efficacy of the predictions for customer retention in an interactive relationship

Conference

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Cite this