The efficacy of the predictions for customer retention in an interactive relationship

Shu-Ching Chen, Felix Tinoziva Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Australia
PublisherANZMAC
Pages1 - 8
Number of pages8
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

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