The efficacy of the predictions for customer retention in an interactive relationship

Shu-Ching Chen, Felix Tinoziva Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Australia
PublisherANZMAC
Pages1 - 8
Number of pages8
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

Chen, S-C., & Mavondo, F. T. (2009). The efficacy of the predictions for customer retention in an interactive relationship. In D. Tojib (Ed.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 8). Melbourne Australia: ANZMAC.
Chen, Shu-Ching ; Mavondo, Felix Tinoziva. / The efficacy of the predictions for customer retention in an interactive relationship. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Australia : ANZMAC, 2009. pp. 1 - 8
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year = "2009",
language = "English",
isbn = "1863081585",
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editor = "Dewi Tojib",
booktitle = "Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",
publisher = "ANZMAC",

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Chen, S-C & Mavondo, FT 2009, The efficacy of the predictions for customer retention in an interactive relationship. in D Tojib (ed.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Australia, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

The efficacy of the predictions for customer retention in an interactive relationship. / Chen, Shu-Ching; Mavondo, Felix Tinoziva.

Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Australia : ANZMAC, 2009. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - The efficacy of the predictions for customer retention in an interactive relationship

AU - Chen, Shu-Ching

AU - Mavondo, Felix Tinoziva

PY - 2009

Y1 - 2009

UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 8

BT - Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Australia

ER -

Chen S-C, Mavondo FT. The efficacy of the predictions for customer retention in an interactive relationship. In Tojib D, editor, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Australia: ANZMAC. 2009. p. 1 - 8