Original language | English |
---|---|
Title of host publication | Bridging Marketing Theory and Practice Conference Proceedings |
Editors | Sylvie Chetty, Brett Collins |
Place of Publication | Auckland NZ |
Publisher | Australia & New Zealand Marketing Academy (ANZMAC) |
Pages | 1 - 1 |
Number of pages | 1 |
ISBN (Print) | 0-473-08206-3 |
Publication status | Published - 2001 |
Event | Australian and New Zealand Marketing Academy Conference 2001 - Massey University, Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001 Conference number: 6th |
Conference
Conference | Australian and New Zealand Marketing Academy Conference 2001 |
---|---|
Abbreviated title | ANZMAC 2001 |
Country/Territory | New Zealand |
City | Auckland |
Period | 1/12/01 → 5/12/01 |
Other | Theme: Bridging Marketing Theory and Practice |