The effects of the social structure of digital networks on viral marketing performance

Mauro Bampo, Michael Thomas Ewing, Dineli R Mather, David Brunton Stewart, Mark Wallace

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)273 - 290
Number of pages18
JournalInformation Systems Research
Volume19
Issue number3
Publication statusPublished - 2008

Cite this

Bampo, Mauro ; Ewing, Michael Thomas ; Mather, Dineli R ; Stewart, David Brunton ; Wallace, Mark. / The effects of the social structure of digital networks on viral marketing performance. In: Information Systems Research. 2008 ; Vol. 19, No. 3. pp. 273 - 290.
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journal = "Information Systems Research",
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Bampo, M, Ewing, MT, Mather, DR, Stewart, DB & Wallace, M 2008, 'The effects of the social structure of digital networks on viral marketing performance' Information Systems Research, vol. 19, no. 3, pp. 273 - 290.

The effects of the social structure of digital networks on viral marketing performance. / Bampo, Mauro; Ewing, Michael Thomas; Mather, Dineli R; Stewart, David Brunton; Wallace, Mark.

In: Information Systems Research, Vol. 19, No. 3, 2008, p. 273 - 290.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - The effects of the social structure of digital networks on viral marketing performance

AU - Bampo, Mauro

AU - Ewing, Michael Thomas

AU - Mather, Dineli R

AU - Stewart, David Brunton

AU - Wallace, Mark

PY - 2008

Y1 - 2008

UR - http://isr.journal.informs.org/cgi/reprint/19/3/273

M3 - Article

VL - 19

SP - 273

EP - 290

JO - Information Systems Research

JF - Information Systems Research

SN - 1047-7047

IS - 3

ER -