The effects of the social structure of digital networks on viral marketing performance

Mauro Bampo, Michael Thomas Ewing, Dineli R Mather, David Brunton Stewart, Mark Wallace

Research output: Contribution to journalArticleResearchpeer-review

228 Citations (Scopus)
Original languageEnglish
Pages (from-to)273 - 290
Number of pages18
JournalInformation Systems Research
Volume19
Issue number3
Publication statusPublished - 2008

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