The effects of the social structure of digital networks on viral marketing performance

Mauro Bampo, Michael Thomas Ewing, Dineli R Mather, David Brunton Stewart, Mark Wallace

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	273 - 290
Number of pages	18
Journal	Information Systems Research
Volume	19
Issue number	3
Publication status	Published - 2008

Cite this

@article{89ad2396319946c69f1b4c15a2120ef0,

title = "The effects of the social structure of digital networks on viral marketing performance",

author = "Mauro Bampo and Ewing, {Michael Thomas} and Mather, {Dineli R} and Stewart, {David Brunton} and Mark Wallace",

year = "2008",

language = "English",

volume = "19",

pages = "273 -- 290",

journal = "Information Systems Research",

issn = "1047-7047",

publisher = "Institute for Operations Research and the Management Sciences (INFORMS)",

number = "3",

}

TY - JOUR

T1 - The effects of the social structure of digital networks on viral marketing performance

AU - Bampo, Mauro

AU - Ewing, Michael Thomas

AU - Mather, Dineli R

AU - Stewart, David Brunton

AU - Wallace, Mark

PY - 2008

Y1 - 2008

UR - http://isr.journal.informs.org/cgi/reprint/19/3/273

M3 - Article

VL - 19

SP - 273

EP - 290

JO - Information Systems Research

JF - Information Systems Research

SN - 1047-7047

IS - 3

ER -