| Original language | English |
|---|---|
| Pages (from-to) | 530 - 553 |
| Number of pages | 24 |
| Journal | European Journal of Marketing |
| Volume | 37 |
| Issue number | 3/4 |
| Publication status | Published - 2003 |
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Francis J Farrelly, Pascale G Quester
Research output: Contribution to journal › Article › Research › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 530 - 553 |
| Number of pages | 24 |
| Journal | European Journal of Marketing |
| Volume | 37 |
| Issue number | 3/4 |
| Publication status | Published - 2003 |