The effects of in-store themed events on consumer store choice decisions

Sean James Sands, Harmen Oppewal, Michael Bryan Beverland

Research output: Contribution to journalArticleResearchpeer-review

34 Citations (Scopus)
Original languageEnglish
Pages (from-to)386 - 395
Number of pages10
JournalJournal of Retailing and Consumer Services
Volume16
Issue number5
DOIs
Publication statusPublished - 2009

Cite this