Original language | English |
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Pages (from-to) | 386 - 395 |
Number of pages | 10 |
Journal | Journal of Retailing and Consumer Services |
Volume | 16 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2009 |
The effects of in-store themed events on consumer store choice decisions
Sean James Sands, Harmen Oppewal, Michael Bryan Beverland
Research output: Contribution to journal › Article › Research › peer-review
42
Citations
(Scopus)