The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{8507c069cb7448719ef2673a69cde984,

title = "The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers",

author = "Gabrielle Walters and Beverley Sparks and Carmel Herington",

year = "2007",

language = "English",

volume = "46",

pages = "24 -- 34",

journal = "Journal of Travel Research",

issn = "0047-2875",

publisher = "SAGE Publications Ltd",

number = "1",

}

TY - JOUR

T1 - The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers

AU - Walters, Gabrielle

AU - Sparks, Beverley

AU - Herington, Carmel

PY - 2007

Y1 - 2007

UR - http://jtr.sagepub.com/content/46/1.toc

M3 - Article

SN - 0047-2875

VL - 46

SP - 24

EP - 34

JO - Journal of Travel Research

JF - Journal of Travel Research

IS - 1

ER -