The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers

Gabrielle Walters, Beverley Sparks, Carmel Herington

Research output: Contribution to journalArticleResearchpeer-review

77 Citations (Scopus)
Original languageEnglish
Pages (from-to)24 - 34
Number of pages11
JournalJournal of Travel Research
Volume46
Issue number1
Publication statusPublished - 2007
Externally publishedYes

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