The effect of product placement in computer games on brand attitude and recall

Thomas Mackay, Michael Thomas Ewing, Fiona Joy Newton, Lydia Elisabeth Windisch

Research output: Contribution to journalArticleResearchpeer-review

76 Citations (Scopus)
Original languageEnglish
Pages (from-to)423 - 438
Number of pages16
JournalInternational Journal of Advertising
Volume28
Issue number3
DOIs
Publication statusPublished - 2009

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