Original language | English |
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Pages (from-to) | 423 - 438 |
Number of pages | 16 |
Journal | International Journal of Advertising |
Volume | 28 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2009 |
The effect of product placement in computer games on brand attitude and recall
Thomas Mackay, Michael Thomas Ewing, Fiona Joy Newton, Lydia Elisabeth Windisch
Research output: Contribution to journal › Article › Research › peer-review
93
Citations
(Scopus)