| Original language | English |
|---|---|
| Pages (from-to) | 51 - 62 |
| Number of pages | 12 |
| Journal | Australasian Marketing Journal |
| Publication status | Published - 1998 |
The Effect of Power Bases in the Selection and Purchase of Advertising Agency Services
Mark Farrell, William Schroder
Research output: Contribution to journal › Article › Research › peer-review