The Effect of Positioning on Perceptions of Quality and Value: An example from Wine Labelling

Mike Shaw, Peter Keeghan

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing in the Third Millennium
Place of PublicationSydney NSW Australia
PublisherUniversity of New South Wales
Number of pages0
ISBN (Print)0-7334-0572-X
Publication statusPublished - 1999
EventAust NZ Marketing Academy Conf.99 - Sydney NSW, Sydney NSW Australia
Duration: 1 Jan 1999 → …


ConferenceAust NZ Marketing Academy Conf.99
CitySydney NSW Australia
Period1/01/99 → …

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