The effect of network externalities on the perception of a new service offering: Mobile banking

Soo Yeong Ewe, Seung Hee Lee (Editor), Sheau Fen Crystal Yap, Christina K C Lee

    Research output: Contribution to conferenceOther

    Original languageEnglish
    Pages242 - 246
    Number of pages5
    Publication statusPublished - 2012
    EventGlobal Marketing Conference - Seoul Republic of Korea, Gyeongnam Republic of Korea
    Duration: 19 Jul 201222 Jul 2012


    ConferenceGlobal Marketing Conference
    CityGyeongnam Republic of Korea

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