The effect of network externalities on the perception of a new service offering: mobile banking

Soo Yeong Ewe, Sheau Fen Crystal Yap, Christina K C Lee

Research output: Contribution to conference › Other

Original language	English
Pages	242-246
Number of pages	5
Publication status	Published - 2012
Event	Global Marketing Conference 2012 - Seoul Republic of Korea, Gyeongnam Republic of Korea Duration: 19 Jul 2012 → 22 Jul 2012

Conference	Global Marketing Conference 2012
City	Gyeongnam Republic of Korea
Period	19/07/12 → 22/07/12

Network externalities and the perception of innovation characteristics: Mobile banking
Ewe, S. Y., Yap, S. F. C. & Lee, C. K. C., 2015, In: Marketing Intelligence & Planning. 33, 4, p. 592 - 611 20 p.
Research output: Contribution to journal › Article › Research › peer-review

37 Citations (Scopus)

Cite this

@conference{453d9eb4d6274c03b6a5e31d62a457e0,

title = "The effect of network externalities on the perception of a new service offering: mobile banking",

author = "Ewe, {Soo Yeong} and Yap, {Sheau Fen Crystal} and Lee, {Christina K C}",

year = "2012",

language = "English",

pages = "242--246",

note = "Global Marketing Conference 2012 ; Conference date: 19-07-2012 Through 22-07-2012",

}