The effect of competitive advertising interference on sales for packaged goods

Peter Danaher, Andre Bonfrer, Sanjay Dhar

Research output: Contribution to journalArticleResearchpeer-review

97 Citations (Scopus)
Original languageEnglish
Pages (from-to)211 - 225
Number of pages15
JournalJournal of Marketing Research
Volume45
Issue number2
Publication statusPublished - 2008
Externally publishedYes

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