The effect of competitive advertising interference on sales for packaged goods

Peter Danaher, Andre Bonfrer, Sanjay Dhar

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	211 - 225
Number of pages	15
Journal	Journal of Marketing Research
Volume	45
Issue number	2
Publication status	Published - 2008
Externally published	Yes

Cite this

@article{be009340d40c449d9dce01249bdaedcd,

title = "The effect of competitive advertising interference on sales for packaged goods",

author = "Peter Danaher and Andre Bonfrer and Sanjay Dhar",

year = "2008",

language = "English",

volume = "45",

pages = "211 -- 225",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association (AMA)",

number = "2",

}