TY - JOUR
T1 - The early days of public relations in British Malaya
T2 - winning the hearts and minds of the Empire
AU - Souket, Rizwanah
AU - Idid, Syed Arabi
N1 - Publisher Copyright:
© 2020 Elsevier Inc.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/6
Y1 - 2020/6
N2 - This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia's public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public relations for British Malaya and its interests in Britain. British consolidation during the years of economic boom and depression, until the achievement of Malaysian Independence, was aided by the early information services. The article makes an alternative argument about the beginnings of Malaysian public relations based on colonial economic and political interest as against other previously held views
AB - This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia's public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public relations for British Malaya and its interests in Britain. British consolidation during the years of economic boom and depression, until the achievement of Malaysian Independence, was aided by the early information services. The article makes an alternative argument about the beginnings of Malaysian public relations based on colonial economic and political interest as against other previously held views
KW - British empire
KW - British Malaya
KW - Empire Marketing Board
KW - Federated Malay States
KW - Information department
KW - Information services
KW - Public relations
KW - William Taylor
UR - http://www.scopus.com/inward/record.url?scp=85080113241&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2020.101894
DO - 10.1016/j.pubrev.2020.101894
M3 - Article
AN - SCOPUS:85080113241
SN - 0363-8111
VL - 46
JO - Public Relations Review
JF - Public Relations Review
IS - 2
M1 - 101894
ER -