The early days of public relations in British Malaya: winning the hearts and minds of the Empire

Rizwanah Souket, Syed Arabi Idid

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2 Citations (Scopus)

Abstract

This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia's public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public relations for British Malaya and its interests in Britain. British consolidation during the years of economic boom and depression, until the achievement of Malaysian Independence, was aided by the early information services. The article makes an alternative argument about the beginnings of Malaysian public relations based on colonial economic and political interest as against other previously held views

Original languageEnglish
Article number101894
Number of pages9
JournalPublic Relations Review
Volume46
Issue number2
DOIs
Publication statusPublished - Jun 2020

Keywords

  • British empire
  • British Malaya
  • Empire Marketing Board
  • Federated Malay States
  • Information department
  • Information services
  • Public relations
  • William Taylor

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