The early days of public relations in British Malaya: winning the hearts and minds of the Empire

Rizwanah Souket, Syed Arabi Idid

    Research output: Contribution to journalArticleResearchpeer-review

    Abstract

    This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia's public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public relations for British Malaya and its interests in Britain. British consolidation during the years of economic boom and depression, until the achievement of Malaysian Independence, was aided by the early information services. The article makes an alternative argument about the beginnings of Malaysian public relations based on colonial economic and political interest as against other previously held views

    Original languageEnglish
    Article number101894
    Number of pages9
    JournalPublic Relations Review
    Volume46
    Issue number2
    DOIs
    Publication statusPublished - Jun 2020

    Keywords

    • British empire
    • British Malaya
    • Empire Marketing Board
    • Federated Malay States
    • Information department
    • Information services
    • Public relations
    • William Taylor

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