The duality of political brand equity

Marcus Phipps, Janice Valerie Fordyce Brace-Govan, Colin Peter Jevons

Research output: Contribution to journalArticleResearchpeer-review

40 Citations (Scopus)
Original languageEnglish
Pages (from-to)496 - 514
Number of pages19
JournalEuropean Journal of Marketing
Volume44
Issue number3/4
DOIs
Publication statusPublished - 2010

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