The duality of political brand equity

Marcus Phipps, Janice Valerie Fordyce Brace-Govan, Colin Peter Jevons

Research output: Contribution to journal › Article › Research › peer-review

60 Citations (Scopus)

Original language	English
Pages (from-to)	496 - 514
Number of pages	19
Journal	European Journal of Marketing
Volume	44
Issue number	3-4
DOIs	https://doi.org/10.1108/03090561011020552
Publication status	Published - 2010

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@article{724f2b34a28648b2b352e8954307de5d,

title = "The duality of political brand equity",

author = "Marcus Phipps and Brace-Govan, {Janice Valerie Fordyce} and Jevons, {Colin Peter}",

year = "2010",

doi = "10.1108/03090561011020552",

language = "English",

volume = "44",

pages = "496 -- 514",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Limited",

number = "3-4",

}