The development of competent marketing professionals

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)253 - 263
Number of pages11
JournalJournal of Marketing Education
Volume31
Issue number3
DOIs
Publication statusPublished - 2009

Cite this

@article{b7a5dbaf818f435980891fa02108d93c,
title = "The development of competent marketing professionals",
author = "Walker, {Ian Maxwell} and Yelena Tsarenko and Wagstaff, {Peter Edward} and Powell, {Irene Helen} and Marion Steel and Brace-Govan, {Janice Valerie Fordyce}",
year = "2009",
doi = "10.1177/0273475309345197",
language = "English",
volume = "31",
pages = "253 -- 263",
journal = "Journal of Marketing Education",
issn = "0273-4753",
publisher = "SAGE Publications Ltd",
number = "3",

}

The development of competent marketing professionals. / Walker, Ian Maxwell; Tsarenko, Yelena; Wagstaff, Peter Edward; Powell, Irene Helen; Steel, Marion; Brace-Govan, Janice Valerie Fordyce.

In: Journal of Marketing Education, Vol. 31, No. 3, 2009, p. 253 - 263.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - The development of competent marketing professionals

AU - Walker, Ian Maxwell

AU - Tsarenko, Yelena

AU - Wagstaff, Peter Edward

AU - Powell, Irene Helen

AU - Steel, Marion

AU - Brace-Govan, Janice Valerie Fordyce

PY - 2009

Y1 - 2009

U2 - 10.1177/0273475309345197

DO - 10.1177/0273475309345197

M3 - Article

VL - 31

SP - 253

EP - 263

JO - Journal of Marketing Education

JF - Journal of Marketing Education

SN - 0273-4753

IS - 3

ER -