The development of competent marketing professionals

Ian Maxwell Walker, Yelena Tsarenko, Peter Edward Wagstaff, Irene Helen Powell, Marion Steel, Janice Valerie Fordyce Brace-Govan

Research output: Contribution to journalArticleResearchpeer-review

43 Citations (Scopus)
Original languageEnglish
Pages (from-to)253 - 263
Number of pages11
JournalJournal of Marketing Education
Issue number3
Publication statusPublished - 2009

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