The development of a specific and structured market entry model for use by foreign universities seeking to establish programs with Chinese state uni/inst for a range of collaborative activities

Mike K Willis

The development of a specific and structured market entry model for use by foreign universities seeking to establish programs with Chinese state uni/inst for a range of collaborative activities

Mike K Willis

Department of Marketing

Research output: Contribution to conference › Other

Original language	English
Pages	100 - 144
Number of pages	45
Publication status	Published - 2000
Event	conference; - Shanghai China, Shanghai China Duration: 3 May 2000 → 4 May 2000

Conference

Conference	conference;
City	Shanghai China
Period	3/05/00 → 4/05/00

Cite this

@conference{1e1bbace19464ce49434b89ead946750,

title = "The development of a specific and structured market entry model for use by foreign universities seeking to establish programs with Chinese state uni/inst for a range of collaborative activities",

author = "Willis, \{Mike K\}",

year = "2000",

language = "English",

pages = "100 -- 144",

note = "conference; ; Conference date: 03-05-2000 Through 04-05-2000",

}