The development and application of a market entry process for foreign universities entering the Chinese higher education market

Mike Keith Willis

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	45 - 82
Number of pages	38
Journal	Journal of Marketing for Higher Education
Volume	16
Issue number	2
Publication status	Published - 2006

Cite this

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title = "The development and application of a market entry process for foreign universities entering the Chinese higher education market",

author = "Willis, \{Mike Keith\}",

year = "2006",

language = "English",

volume = "16",

pages = "45 -- 82",

journal = "Journal of Marketing for Higher Education",

issn = "0884-1241",

publisher = "Taylor \& Francis",

number = "2",

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T1 - The development and application of a market entry process for foreign universities entering the Chinese higher education market

AU - Willis, Mike Keith

PY - 2006

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UR - https://www.scopus.com/pages/publications/33847005932

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SN - 0884-1241

VL - 16

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JO - Journal of Marketing for Higher Education

JF - Journal of Marketing for Higher Education

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