The development and application of a market entry process for foreign universities entering the Chinese higher education market

Mike Keith Willis

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	45 - 82
Number of pages	38
Journal	Journal of Marketing for Higher Education
Volume	16
Issue number	2
Publication status	Published - 2006

Cite this

@article{8b594341984f430cb8aa73c7b5a4405f,

title = "The development and application of a market entry process for foreign universities entering the Chinese higher education market",

author = "Willis, {Mike Keith}",

year = "2006",

language = "English",

volume = "16",

pages = "45 -- 82",

journal = "Journal of Marketing for Higher Education",

issn = "0884-1241",

publisher = "Taylor & Francis",

number = "2",

}