The dark side of consumer fanaticism

Emily Chung, Michael Bryan Beverland, Francis John Damien Farrelly, Pascale G Quester

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Australia
PublisherANZMAC
Pages1 - 7
Number of pages7
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

Chung, E., Beverland, M. B., Farrelly, F. J. D., & Quester, P. G. (2009). The dark side of consumer fanaticism. In D. Tojib (Ed.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 7). Melbourne Australia: ANZMAC.
Chung, Emily ; Beverland, Michael Bryan ; Farrelly, Francis John Damien ; Quester, Pascale G. / The dark side of consumer fanaticism. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Australia : ANZMAC, 2009. pp. 1 - 7
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year = "2009",
language = "English",
isbn = "1863081585",
pages = "1 -- 7",
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booktitle = "Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",
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Chung, E, Beverland, MB, Farrelly, FJD & Quester, PG 2009, The dark side of consumer fanaticism. in D Tojib (ed.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Australia, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

The dark side of consumer fanaticism. / Chung, Emily; Beverland, Michael Bryan; Farrelly, Francis John Damien; Quester, Pascale G.

Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Australia : ANZMAC, 2009. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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T1 - The dark side of consumer fanaticism

AU - Chung, Emily

AU - Beverland, Michael Bryan

AU - Farrelly, Francis John Damien

AU - Quester, Pascale G

PY - 2009

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UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 7

BT - Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Australia

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Chung E, Beverland MB, Farrelly FJD, Quester PG. The dark side of consumer fanaticism. In Tojib D, editor, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Australia: ANZMAC. 2009. p. 1 - 7