The core brand and its influence on retail offer advantage

Kerrie Christine Bridson, Jody Evans

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Seventh Triennial National Retailing Conference
EditorsJ Evans
Place of PublicationUSA
PublisherAcademy of Marketing Science
Pages168 - 173
Number of pages6
ISBN (Print)0939783886
Publication statusPublished - 2003
EventRetailing: Strategic Planning in Uncertain Times - Ohio, USA, USA
Duration: 1 Jan 2003 → …


ConferenceRetailing: Strategic Planning in Uncertain Times
Period1/01/03 → …

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