@inproceedings{a7ce52c3026f4bb29783b9f8c6e6d21a,
title = "The core brand and its influence on retail offer advantage",
author = "Bridson, {Kerrie Christine} and Jody Evans",
year = "2003",
language = "English",
isbn = "0939783886",
volume = "10",
pages = "168 -- 173",
editor = "J Evans",
booktitle = "Proceedings of the Seventh Triennial National Retailing Conference",
publisher = "Academy of Marketing Science",
note = "Retailing: Strategic Planning in Uncertain Times ; Conference date: 01-01-2003",
}