The consumption of gift wrapping

Stella Minahan, Elizabeth Anne Porublev, Chris Dubelaar

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference
EditorsYunus Ali, Maria van Dessel
Place of PublicationBrisbane Qld Australia
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages1 - 8
Number of pages8
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2006): Advancing Theory, Maintaining Relevance - QUT, Brisbane Qld , Australia
Duration: 4 Dec 20066 Dec 2006
Conference number: 11
http://anzmac.org/conference_archive/2006/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2006)
Abbreviated titleANZMAC 2006
CountryAustralia
CityBrisbane Qld
Period4/12/066/12/06
Internet address

Cite this

Minahan, S., Porublev, E. A., & Dubelaar, C. (2006). The consumption of gift wrapping. In Y. Ali, & M. van Dessel (Eds.), Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference (pp. 1 - 8). Australian and New Zealand Marketing Academy (ANZMAC).