The complexity of relationship marketing for service customers

Tony Ward, Tracey Dagger

Research output: Contribution to journalArticleResearchpeer-review

45 Citations (Scopus)
Original languageEnglish
Pages (from-to)281 - 290
Number of pages10
JournalJournal of Services Marketing
Volume21
Issue number4
DOIs
Publication statusPublished - 2007
Externally publishedYes

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