The complexity of communicating social responsibility

Michael Jay Polonsky, Colin Peter Jevons

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2007 International Nonprofit and Social Marketing Conference
EditorsGillian Sullivan Mort, Margee Hume
Place of PublicationNathan Qld Australia
PublisherGriffith University
Pages71 - 76
Number of pages6
ISBN (Print)9781921291173
Publication statusPublished - 2007
EventInternational Nonprofit and Social Marketing Conference - Brisbane Qld Australia, Nathan Qld Australia
Duration: 1 Jan 2007 → …

Conference

ConferenceInternational Nonprofit and Social Marketing Conference
CityNathan Qld Australia
Period1/01/07 → …

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