Abstract
The rapid growth of online social media networks like Facebook and Twitter is strongly influencing news media to engage with such networks for generating newsworthy content, accessing mass audiences for news consumption and using the platforms for news distribution. While both media's complement each other as sources of news and information, they also compete against each other as news repositories and are observed vying for the same audiences. We call this phenomenon the competing-complementarity (C-C) engagement. To investigate the C-C relationship we use Fidler's "mediamorphosis" concept to explain the metamorphosis of news media in the online domain. We make two contributions to Fidler's concept by offering an additional principle "mass user migration" to address the characteristics of metamorphosis and an additional driver "transcended social engagement" to show the force that propels it. Besides, we also propose four accelerators that influence metamorphosis. Theoretical analysis of news media's metamorphosis indicates its affinity to online social media. We apply niche and gratification theories to explain complementarity, and displacement effects on media consumption habits to trace competition between both media's.
| Original language | English |
|---|---|
| Title of host publication | Proceedings PACIS 2012 |
| Editors | Shan L. Pan, Tru H. Cao |
| Publisher | Association for Information Systems |
| Number of pages | 9 |
| Publication status | Published - 2012 |
| Externally published | Yes |
| Event | Pacific Asia Conference on Information Systems 2012 - Ho Chi Minh City , Vietnam Duration: 13 Jul 2012 → 15 Jul 2012 Conference number: 16th http://www.pacis-net.org/index.php?year=2012 |
Conference
| Conference | Pacific Asia Conference on Information Systems 2012 |
|---|---|
| Abbreviated title | PACIS 2012 |
| Country | Vietnam |
| City | Ho Chi Minh City |
| Period | 13/07/12 → 15/07/12 |
| Other | The Pacific Asia Conference on Information Systems (PACIS) is the premier region 3 information systems (IS) conference of the Association of Information Systems (AIS). It aims to provide researchers in the Pacific-Asia region with an opportunity for networking and exchanging research findings on the latest developments in IS. The theme of the conference this year is “IS Innovation in Pacific Asia”. It represents an opportunity for us to think about how information and communication technologies can contribute to the advancement of the social, cultural and economic well-being of our region. |
| Internet address |
Keywords
- Competition
- Complementarity
- Mediamorphosis
- News media
- Online social media
Cite this
}
The competing-complementarity engagement of news media with online social media. / Palekar, Shailesh; Sedera, Darshana.
Proceedings PACIS 2012. ed. / Shan L. Pan; Tru H. Cao. Association for Information Systems, 2012.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research
TY - GEN
T1 - The competing-complementarity engagement of news media with online social media
AU - Palekar, Shailesh
AU - Sedera, Darshana
PY - 2012
Y1 - 2012
N2 - The rapid growth of online social media networks like Facebook and Twitter is strongly influencing news media to engage with such networks for generating newsworthy content, accessing mass audiences for news consumption and using the platforms for news distribution. While both media's complement each other as sources of news and information, they also compete against each other as news repositories and are observed vying for the same audiences. We call this phenomenon the competing-complementarity (C-C) engagement. To investigate the C-C relationship we use Fidler's "mediamorphosis" concept to explain the metamorphosis of news media in the online domain. We make two contributions to Fidler's concept by offering an additional principle "mass user migration" to address the characteristics of metamorphosis and an additional driver "transcended social engagement" to show the force that propels it. Besides, we also propose four accelerators that influence metamorphosis. Theoretical analysis of news media's metamorphosis indicates its affinity to online social media. We apply niche and gratification theories to explain complementarity, and displacement effects on media consumption habits to trace competition between both media's.
AB - The rapid growth of online social media networks like Facebook and Twitter is strongly influencing news media to engage with such networks for generating newsworthy content, accessing mass audiences for news consumption and using the platforms for news distribution. While both media's complement each other as sources of news and information, they also compete against each other as news repositories and are observed vying for the same audiences. We call this phenomenon the competing-complementarity (C-C) engagement. To investigate the C-C relationship we use Fidler's "mediamorphosis" concept to explain the metamorphosis of news media in the online domain. We make two contributions to Fidler's concept by offering an additional principle "mass user migration" to address the characteristics of metamorphosis and an additional driver "transcended social engagement" to show the force that propels it. Besides, we also propose four accelerators that influence metamorphosis. Theoretical analysis of news media's metamorphosis indicates its affinity to online social media. We apply niche and gratification theories to explain complementarity, and displacement effects on media consumption habits to trace competition between both media's.
KW - Competition
KW - Complementarity
KW - Mediamorphosis
KW - News media
KW - Online social media
UR - http://www.scopus.com/inward/record.url?scp=84928190693&partnerID=8YFLogxK
M3 - Conference Paper
AN - SCOPUS:84928190693
BT - Proceedings PACIS 2012
A2 - Pan, Shan L.
A2 - Cao, Tru H.
PB - Association for Information Systems
ER -