The Chinese diaspora and its role in the internationalisation of the ChinaUnionPay brand

John (Steve) Worthington

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Theory into Practice: Academy of Marketing Conference 2007
EditorsFrancesca Dall'Olmo Riley, Wendy Lomax, Helen Robinson
Place of PublicationLondon UK
PublisherKingston Business School, Kingston University
Pages1 - 5
Number of pages5
ISBN (Print)1872058094
Publication statusPublished - 2007
EventAcademy of Marketing Conference 2007: Marketing Theory into Practice - Egham Surrey, United Kingdom
Duration: 3 Jul 20076 Jul 2007
Conference number: 40th


ConferenceAcademy of Marketing Conference 2007
Abbreviated titleAM 2007
CountryUnited Kingdom
CityEgham Surrey

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