The Case of Linux: Global Challenger to Microsoft's Hegemony?

David F Ballantyne

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of Marketing Networks in a Global Economy
EditorsGraham Hooley, Rod Brodie, Mark Gabbott
Place of PublicationPerth WA Australia
PublisherANZMAC Australian and New Zealand Marketing Academy
Pages1 - 6
Number of pages6
Volume1
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2002) - Hotel Sofitel Melbourne, Melbourne Vic, Australia
Duration: 2 Dec 20024 Dec 2002
Conference number: 7
http://anzmac.org/conference_archive/2002/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2002)
Abbreviated titleANZMAC 2002
CountryAustralia
CityMelbourne Vic
Period2/12/024/12/02
OtherThis is the seventh ANZMAC conference which has been organised since the academy came into formal being. It builds upon the strong tradition of meetings of marketing scholars which go back in the region to the mid 1970’s.
Internet address

Cite this

Ballantyne, D. F. (2002). The Case of Linux: Global Challenger to Microsoft's Hegemony? In G. Hooley, R. Brodie, & M. Gabbott (Eds.), Proceedings of Marketing Networks in a Global Economy (Vol. 1, pp. 1 - 6). ANZMAC Australian and New Zealand Marketing Academy.