The boundaries for ad creativity: effects of type of divergence and brand processing and responses

Jiemiao Chen, Robert E. Smith

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

7 Citations (Scopus)

2 Visiting an external academic institution
1 Contribution to workshop, seminar, course

2 results
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RMIT University
Jiemiao Chen (Visiting academic)
Aug 2012
Activity: Visiting an external institution types › Visiting an external academic institution
University of International Business and Economics, Beijing
Jiemiao Chen (Visiting academic)
Jun 2011
Activity: Visiting an external institution types › Visiting an external academic institution