The boundaries for ad creativity: effects of type of divergence and brand processing and responses

Jiemiao Chen, Robert E. Smith

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

7 Citations (Scopus)

2 Visiting an external academic institution
1 Contribution to workshop, seminar, course

1 results
- Title
- Start date(ascending)

Filter

Research seminar in Master's of Marketing Capstone unit (MKF5351)
Jiemiao Chen (Invited speaker)
Jul 2016
Activity: Participating in or organising an event types › Contribution to workshop, seminar, course