The boundaries for ad creativity: effects of type of divergence and brand processing and responses

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• Research seminar in Master's of Marketing Capstone unit (MKF5351)

  Jiemiao Chen (Invited speaker)

  Jul 2016

  Activity: Participating in or organising an event types › Contribution to workshop, seminar, course

• RMIT University

  Jiemiao Chen (Visiting academic)

  Aug 2012

  Activity: Visiting an external institution types › Visiting an external academic institution

• University of International Business and Economics, Beijing

  Jiemiao Chen (Visiting academic)

  Jun 2011

  Activity: Visiting an external institution types › Visiting an external academic institution