The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services

Margo Buchanan-Oliver; Angela Gracia Bondesto Cruz

The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services

Margo Buchanan-Oliver, Angela Gracia Bondesto Cruz

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Abstract

Frontiers of thought in other disciplines, popular culture, and marketing communications are continually re-visioning technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings.

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Ann L. McGill, Sharon Shavitt
Place of Publication	Duluth MN USA
Publisher	Association for Consumer Research
Pages	367-371
Number of pages	5
Volume	36
Publication status	Published - 2009
Externally published	Yes
Event	Association of Consumer Research annual conference 2008 - Hyatt Regency Hotel, San Francisco, United States of America Duration: 23 Oct 2008 → 26 Oct 2008

Publication series

Name	Advances in Consumer Research
Publisher	Association for Consumer Research
ISSN (Print)	0098-9258

Conference

Conference	Association of Consumer Research annual conference 2008
Abbreviated title	ACR 2008
Country/Territory	United States of America
City	San Francisco
Period	23/10/08 → 26/10/08

Cite this

Buchanan-Oliver, Margo ; Cruz, Angela Gracia Bondesto. / The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services. Advances in Consumer Research. editor / Ann L. McGill ; Sharon Shavitt. Vol. 36 Duluth MN USA : Association for Consumer Research, 2009. pp. 367-371 (Advances in Consumer Research).

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title = "The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services",

abstract = "Frontiers of thought in other disciplines, popular culture, and marketing communications are continually re-visioning technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings.",

author = "Margo Buchanan-Oliver and Cruz, {Angela Gracia Bondesto}",

year = "2009",

language = "English",

volume = "36",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "367--371",

editor = "McGill, {Ann L.} and Sharon Shavitt",

booktitle = "Advances in Consumer Research",

note = "Association of Consumer Research annual conference 2008, ACR 2008 ; Conference date: 23-10-2008 Through 26-10-2008",

}

Buchanan-Oliver, M & Cruz, AGB 2009, The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services. in AL McGill & S Shavitt (eds), Advances in Consumer Research. vol. 36, Advances in Consumer Research, Association for Consumer Research, Duluth MN USA, pp. 367-371, Association of Consumer Research annual conference 2008, San Francisco, California, United States of America, 23/10/08.

The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services. / Buchanan-Oliver, Margo; Cruz, Angela Gracia Bondesto.
Advances in Consumer Research. ed. / Ann L. McGill; Sharon Shavitt. Vol. 36 Duluth MN USA: Association for Consumer Research, 2009. p. 367-371 (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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AB - Frontiers of thought in other disciplines, popular culture, and marketing communications are continually re-visioning technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings.

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