The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services

Margo Buchanan-Oliver, Angela Gracia Bondesto Cruz

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

5 Citations (Scopus)

Abstract

Frontiers of thought in other disciplines, popular culture, and marketing communications are continually re-visioning technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsAnn L. McGill, Sharon Shavitt
Place of PublicationDuluth MN USA
PublisherAssociation for Consumer Research
Pages367-371
Number of pages5
Volume36
Publication statusPublished - 2009
Externally publishedYes
EventAssociation of Consumer Research annual conference 2008 - Hyatt Regency Hotel, San Francisco, United States of America
Duration: 23 Oct 200826 Oct 2008

Publication series

NameAdvances in Consumer Research
PublisherAssociation for Consumer Research
ISSN (Print)0098-9258

Conference

ConferenceAssociation of Consumer Research annual conference 2008
Abbreviated titleACR North American Conference 2008
CountryUnited States of America
CitySan Francisco
Period23/10/0826/10/08

Cite this

Buchanan-Oliver, M., & Cruz, A. G. B. (2009). The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services. In A. L. McGill, & S. Shavitt (Eds.), Advances in Consumer Research (Vol. 36, pp. 367-371). (Advances in Consumer Research). Duluth MN USA: Association for Consumer Research.
Buchanan-Oliver, Margo ; Cruz, Angela Gracia Bondesto. / The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services. Advances in Consumer Research. editor / Ann L. McGill ; Sharon Shavitt. Vol. 36 Duluth MN USA : Association for Consumer Research, 2009. pp. 367-371 (Advances in Consumer Research).
@inproceedings{767de67759544e918172ebb6bf1687dc,
title = "The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services",
abstract = "Frontiers of thought in other disciplines, popular culture, and marketing communications are continually re-visioning technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings.",
author = "Margo Buchanan-Oliver and Cruz, {Angela Gracia Bondesto}",
year = "2009",
language = "English",
volume = "36",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research",
pages = "367--371",
editor = "McGill, {Ann L.} and Sharon Shavitt",
booktitle = "Advances in Consumer Research",

}

Buchanan-Oliver, M & Cruz, AGB 2009, The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services. in AL McGill & S Shavitt (eds), Advances in Consumer Research. vol. 36, Advances in Consumer Research, Association for Consumer Research, Duluth MN USA, pp. 367-371, Association of Consumer Research annual conference 2008, San Francisco, United States of America, 23/10/08.

The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services. / Buchanan-Oliver, Margo; Cruz, Angela Gracia Bondesto.

Advances in Consumer Research. ed. / Ann L. McGill; Sharon Shavitt. Vol. 36 Duluth MN USA : Association for Consumer Research, 2009. p. 367-371 (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services

AU - Buchanan-Oliver, Margo

AU - Cruz, Angela Gracia Bondesto

PY - 2009

Y1 - 2009

N2 - Frontiers of thought in other disciplines, popular culture, and marketing communications are continually re-visioning technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings.

AB - Frontiers of thought in other disciplines, popular culture, and marketing communications are continually re-visioning technology and influencing how consumers think about and experience technology-based products and services. Providing a glimpse into these frontiers, this paper re-introduces the body into theorisations of consumer-technology interaction and reviews interdisciplinary discourses shaping views of the body and technology. The key theoretical discourses of body-machine liminality, control and freedom, embodied interaction, and identity are discussed. These discourses expand conceptualisations of technology beyond a limiting focus on functional benefits, offering new frames and foundations for investigating consumer experience and marketing communications of technology-based offerings.

M3 - Conference Paper

VL - 36

T3 - Advances in Consumer Research

SP - 367

EP - 371

BT - Advances in Consumer Research

A2 - McGill, Ann L.

A2 - Shavitt, Sharon

PB - Association for Consumer Research

CY - Duluth MN USA

ER -

Buchanan-Oliver M, Cruz AGB. The body and technology: Discourses shaping consumer experience and marketing communications of technological products and services. In McGill AL, Shavitt S, editors, Advances in Consumer Research. Vol. 36. Duluth MN USA: Association for Consumer Research. 2009. p. 367-371. (Advances in Consumer Research).