Original language | English |
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Pages (from-to) | 234 - 247 |
Number of pages | 14 |
Journal | Journal of Brand Management |
Volume | 16 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2009 |
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
Riza Casidy Mulyanegara, Yelena Tsarenko, Alastair Andrew Anderson
Research output: Contribution to journal › Article › Research › peer-review
106
Citations
(Scopus)