The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction

Hean Tat Keh, Run Ren, Sally Rao Hill, Xuan Li

Research output: Contribution to journalArticleResearchpeer-review

Abstract

In contrast to prior studies examining only piecemeal aspects of employee attributes (i.e., physical attractiveness, displayed emotion, or helpfulness), the present research adopts an encompassing approach and considers these attributes simultaneously. These three attributes were selected as they represent the physical, emotional, and motivational aspects of the employee, respectively. This holistic approach provides an understanding of how these three dimensions of employee attributes exert differential effects and interact with one another on customer satisfaction. In order to validate the proposed framework and hypotheses, the authors conducted an experiment as well as a survey in an actual retail setting. Results show that even though all three employee attributes lead to customer satisfaction, employee helpfulness has the strongest impact. In addition, employees? displayed emotion interacts with their physical attractiveness and helpfulness, respectively, to influence customer satisfaction. These findings not only contribute to the literature, but also have managerial implications for high-contact services.
Original languageEnglish
Pages (from-to)211 - 226
Number of pages16
JournalPsychology and Marketing
Volume30
Issue number3
DOIs
Publication statusPublished - 2013
Externally publishedYes

Cite this

@article{7c97bfdfe2e145bd98b64a11123c337d,
title = "The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction",
abstract = "In contrast to prior studies examining only piecemeal aspects of employee attributes (i.e., physical attractiveness, displayed emotion, or helpfulness), the present research adopts an encompassing approach and considers these attributes simultaneously. These three attributes were selected as they represent the physical, emotional, and motivational aspects of the employee, respectively. This holistic approach provides an understanding of how these three dimensions of employee attributes exert differential effects and interact with one another on customer satisfaction. In order to validate the proposed framework and hypotheses, the authors conducted an experiment as well as a survey in an actual retail setting. Results show that even though all three employee attributes lead to customer satisfaction, employee helpfulness has the strongest impact. In addition, employees? displayed emotion interacts with their physical attractiveness and helpfulness, respectively, to influence customer satisfaction. These findings not only contribute to the literature, but also have managerial implications for high-contact services.",
author = "Keh, {Hean Tat} and Run Ren and Hill, {Sally Rao} and Xuan Li",
year = "2013",
doi = "10.1002/mar.20599",
language = "English",
volume = "30",
pages = "211 -- 226",
journal = "Psychology and Marketing",
issn = "0742-6046",
publisher = "Wiley-Blackwell",
number = "3",

}

The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction. / Keh, Hean Tat; Ren, Run; Hill, Sally Rao; Li, Xuan.

In: Psychology and Marketing, Vol. 30, No. 3, 2013, p. 211 - 226.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction

AU - Keh, Hean Tat

AU - Ren, Run

AU - Hill, Sally Rao

AU - Li, Xuan

PY - 2013

Y1 - 2013

N2 - In contrast to prior studies examining only piecemeal aspects of employee attributes (i.e., physical attractiveness, displayed emotion, or helpfulness), the present research adopts an encompassing approach and considers these attributes simultaneously. These three attributes were selected as they represent the physical, emotional, and motivational aspects of the employee, respectively. This holistic approach provides an understanding of how these three dimensions of employee attributes exert differential effects and interact with one another on customer satisfaction. In order to validate the proposed framework and hypotheses, the authors conducted an experiment as well as a survey in an actual retail setting. Results show that even though all three employee attributes lead to customer satisfaction, employee helpfulness has the strongest impact. In addition, employees? displayed emotion interacts with their physical attractiveness and helpfulness, respectively, to influence customer satisfaction. These findings not only contribute to the literature, but also have managerial implications for high-contact services.

AB - In contrast to prior studies examining only piecemeal aspects of employee attributes (i.e., physical attractiveness, displayed emotion, or helpfulness), the present research adopts an encompassing approach and considers these attributes simultaneously. These three attributes were selected as they represent the physical, emotional, and motivational aspects of the employee, respectively. This holistic approach provides an understanding of how these three dimensions of employee attributes exert differential effects and interact with one another on customer satisfaction. In order to validate the proposed framework and hypotheses, the authors conducted an experiment as well as a survey in an actual retail setting. Results show that even though all three employee attributes lead to customer satisfaction, employee helpfulness has the strongest impact. In addition, employees? displayed emotion interacts with their physical attractiveness and helpfulness, respectively, to influence customer satisfaction. These findings not only contribute to the literature, but also have managerial implications for high-contact services.

U2 - 10.1002/mar.20599

DO - 10.1002/mar.20599

M3 - Article

VL - 30

SP - 211

EP - 226

JO - Psychology and Marketing

JF - Psychology and Marketing

SN - 0742-6046

IS - 3

ER -