The art of prescribing: Negotiating the decision of generic or branded medications

M. Grant, M. Chapman

Research output: Contribution to journalArticleOtherpeer-review


Prescribing choices between generic and branded medications are not without consequence, and these decisions require careful consideration as these may potentially lead to patient confusion, medication errors and adverse events. Understanding our prescribing decisions may allow for greater patient autonomy and involvement, and potentially minimise medication-related harms.

Original languageEnglish
Pages (from-to)774-776
Number of pages3
JournalInternal Medicine Journal
Issue number7
Publication statusPublished - 1 Jul 2015
Externally publishedYes


  • Autonomy
  • Clinical ethics
  • Generic pharmaceutical
  • Paternalism
  • Prescribing

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