The application of the Chinese sense of "balance" to agreements signed between Chinese and foreign institutions in the Chinese higher education sector: adding depth to a popular cultural concept

Michael Keith Willis

The application of the Chinese sense of "balance" to agreements signed between Chinese and foreign institutions in the Chinese higher education sector: adding depth to a popular cultural concept

Michael Keith Willis

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	107 - 121
Number of pages	15
Journal	Journal of Marketing for Higher Education
Volume	14
Issue number	1
Publication status	Published - 2004

Cite this

@article{72f9e8a291214bcb8452076aa296e807,

title = "The application of the Chinese sense of {"}balance{"} to agreements signed between Chinese and foreign institutions in the Chinese higher education sector: adding depth to a popular cultural concept",

author = "Willis, \{Michael Keith\}",

year = "2004",

language = "English",

volume = "14",

pages = "107 -- 121",

journal = "Journal of Marketing for Higher Education",

issn = "0884-1241",

publisher = "Taylor \& Francis",

number = "1",

}

The application of the Chinese sense of "balance" to agreements signed between Chinese and foreign institutions in the Chinese higher education sector: adding depth to a popular cultural concept. / Willis, Michael Keith.
In: Journal of Marketing for Higher Education, Vol. 14, No. 1, 2004, p. 107 - 121.

Research output: Contribution to journal › Article › Research › peer-review

TY - JOUR

T1 - The application of the Chinese sense of "balance" to agreements signed between Chinese and foreign institutions in the Chinese higher education sector: adding depth to a popular cultural concept

AU - Willis, Michael Keith

PY - 2004

Y1 - 2004

UR - http://www.HaworthPress.com

M3 - Article

SN - 0884-1241

VL - 14

SP - 107

EP - 121

JO - Journal of Marketing for Higher Education

JF - Journal of Marketing for Higher Education

IS - 1

ER -

The application of the Chinese sense of "balance" to agreements signed between Chinese and foreign institutions in the Chinese higher education sector: adding depth to a popular cultural concept

Other files and links

Cite this