The application of the Chinese sense of "balance" to agreements signed between Chinese and foreign institutions in the Chinese higher education sector: adding depth to a popular cultural concept

Michael Keith Willis

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)107 - 121
Number of pages15
JournalJournal of Marketing for Higher Education
Issue number1
Publication statusPublished - 2004

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