The applicability of action research to IMC

Sandra Lorraine Luxton, Michael John Reid

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2003 ANZMAC Conference
EditorsR Kennedy
Place of PublicationAdelaide SA Australia
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages130 - 137
Number of pages8
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralian and New Zealand Marketing Academy Conference 2003 - Adelaide, Australia
Duration: 1 Dec 20033 Dec 2003
Conference number: 8th


ConferenceAustralian and New Zealand Marketing Academy Conference 2003
Abbreviated titleANZMAC 2003
OtherThis year’s conference is based on the theme “A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution”.
We are expecting 337 papers to be presented by attendees. In addition there are eight special sessions and symposia.
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