| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2003 ANZMAC Conference |
| Editors | R Kennedy |
| Place of Publication | Adelaide SA Australia |
| Publisher | Australia & New Zealand Marketing Academy (ANZMAC) |
| Pages | 130 - 137 |
| Number of pages | 8 |
| ISBN (Print) | 0868039837 |
| Publication status | Published - 2003 |
| Event | Australian and New Zealand Marketing Academy Conference 2003 - Adelaide, Australia Duration: 1 Dec 2003 → 3 Dec 2003 Conference number: 8th http://anzmac.org/conference_archive/2003/ |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference 2003 |
|---|---|
| Abbreviated title | ANZMAC 2003 |
| Country/Territory | Australia |
| City | Adelaide |
| Period | 1/12/03 → 3/12/03 |
| Other | This year’s conference is based on the theme “A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution”. We are expecting 337 papers to be presented by attendees. In addition there are eight special sessions and symposia. |
| Internet address |