The antecedents and consequences of product and process innovation strategy implementation in Australian manufacturing firms

Jayanth Jayaram, Adegoke Oke, Daniel Indarto Prajogo

Research output: Contribution to journalArticleResearchpeer-review

34 Citations (Scopus)

Abstract

Manufacturing firms employ different strategies to improve the performance of their products. In this study, we investigate the roles of environmental dynamism and competitive intensity as antecedents of product and process innovation strategy implementation. Furthermore, we investigate the effect of these initiatives on product innovation performance and product quality performance in manufacturing firms. Based on an analysis of a sample of 207 firms in Australia, the results reveal that environmental dynamism positively relates to both product and process innovation strategy implementation while competitive intensity positively relates to only process innovation strategy implementation. Moreover, product innovation strategy implementation positively relates to product innovation performance while process innovation strategy implementation positively affects product quality performance. Both product innovation performance and product quality performance are found to positively affect business performance. The theoretical and practical implications of the study in the context of Australian manufacturing are discussed.
Original languageEnglish
Pages (from-to)4424 - 4439
Number of pages16
JournalInternational Journal of Production Research
Volume52
Issue number15
DOIs
Publication statusPublished - 2014

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