The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study

Eric Endebrock, Janine Hendry

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationSixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS)
Place of PublicationHawaii USA
PublisherBrigham Young University, USA
Pages50 - 56
Number of pages7
Publication statusPublished - 1997
Event6th Symposium on Cross-Cultural Consumer and Business Studies - Hawaii USA, Hawaii, United States
Duration: 1 Jan 1997 → …
Conference number: 6

Conference

Conference6th Symposium on Cross-Cultural Consumer and Business Studies
Abbreviated titleCCC&BS 1997
CountryUnited States
CityHawaii
Period1/01/97 → …

Cite this

Endebrock, E., & Hendry, J. (1997). The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study. In Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS) (pp. 50 - 56). Hawaii USA: Brigham Young University, USA.
Endebrock, Eric ; Hendry, Janine. / The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study. Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA : Brigham Young University, USA, 1997. pp. 50 - 56
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Endebrock, E & Hendry, J 1997, The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study. in Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Brigham Young University, USA, Hawaii USA, pp. 50 - 56, 6th Symposium on Cross-Cultural Consumer and Business Studies, Hawaii, United States, 1/01/97.

The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study. / Endebrock, Eric; Hendry, Janine.

Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA : Brigham Young University, USA, 1997. p. 50 - 56.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Endebrock, Eric

AU - Hendry, Janine

PY - 1997

Y1 - 1997

M3 - Conference Paper

SP - 50

EP - 56

BT - Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS)

PB - Brigham Young University, USA

CY - Hawaii USA

ER -

Endebrock E, Hendry J. The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study. In Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA: Brigham Young University, USA. 1997. p. 50 - 56