The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study

Eric Endebrock, Janine Hendry

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationSixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS)
Place of PublicationHawaii USA
PublisherBrigham Young University, USA
Pages50 - 56
Number of pages7
Publication statusPublished - 1997
Event6th Symposium on Cross-Cultural Consumer and Business Studies - Hawaii USA, Hawaii, United States of America
Duration: 1 Jan 1997 → …
Conference number: 6

Conference

Conference6th Symposium on Cross-Cultural Consumer and Business Studies
Abbreviated titleCCC&BS 1997
CountryUnited States of America
CityHawaii
Period1/01/97 → …

Cite this

Endebrock, E., & Hendry, J. (1997). The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study. In Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS) (pp. 50 - 56). Brigham Young University, USA.