Tests of brand-colour associations: a comparison of survey methods

Janet Hoek, Philip Gendall, Mike Brennan, David Hugh Blore Bednall, Alasdair Noble

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2003 ANZMAC Conference
EditorsR Kennedy
Place of PublicationAdelaide SA Australia
PublisherANZMAC
Pages1596 - 1602
Number of pages7
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2003): A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution - Adelaide SA, Australia
Duration: 1 Dec 20033 Dec 2003
Conference number: 8
http://anzmac.org/conference_archive/2003/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2003)
Abbreviated titleANZMAC 2003
CountryAustralia
CityAdelaide SA
Period1/12/033/12/03
OtherThis year’s conference is based on the theme “A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution”.
We are expecting 337 papers to be presented by attendees. In addition there are eight special sessions and symposia.
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