Telling the great story: selling the experience of Australian fortified wine

Michael B Beverland

Research output: Contribution to journal › Article › Other

Original language	English
Pages (from-to)	83 - 93
Number of pages	11
Journal	The Australian and New Zealand Wine Industry Journal Wine Marketing Supplement
Volume	16
Issue number	4
Publication status	Published - 2001

Cite this

@article{d85f0bb2085f467b895cd98ab49884d4,

title = "Telling the great story: selling the experience of Australian fortified wine",

author = "Beverland, {Michael B}",

year = "2001",

language = "English",

volume = "16",

pages = "83 -- 93",

journal = "The Australian and New Zealand Wine Industry Journal Wine Marketing Supplement",

issn = "0819-2421",

number = "4",

}

TY - JOUR

T1 - Telling the great story: selling the experience of Australian fortified wine

AU - Beverland, Michael B

PY - 2001

Y1 - 2001

M3 - Article

SN - 0819-2421

VL - 16

SP - 83

EP - 93

JO - The Australian and New Zealand Wine Industry Journal Wine Marketing Supplement

JF - The Australian and New Zealand Wine Industry Journal Wine Marketing Supplement

IS - 4

ER -