Teaching soft issues in strategic management with films: Arguments and suggestions

Veronique Ambrosini, Jon Billsberry, Nardine Collier

Research output: Contribution to journalArticleResearchpeer-review


Strategic matters are extraordinarily complex and involve many different and interlinked processes and influences. This makes the subject difficult for students lacking managerial experience as they are unaware of the intricacy of the problems being discussed. Strategy requires not just a theoretical understanding of the subject, but also a practical feel for business and organisation. We argue that films can help the instructor because they offer elaborate multidimensional and multi-layered contexts which mirror the reality of business. Moreover, their powerful narratives aid the retention of ideas and encourage engagement with issues. To illustrate the appropriateness of films in teaching strategic management, we review the strategy curriculum, highlight some of the teaching difficulties and show how using films could help studentsa?? learning.
Original languageEnglish
Pages (from-to)63 - 72
Number of pages10
JournalThe International Journal of Management Education
Issue number1
Publication statusPublished - 2009
Externally publishedYes

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