Abstract
Increasingly technological waste is linked to environmental degradation. However, sustainable consumerism is made possible by changing not only acquisition and consumption patterns but also the way consumers dispose of technological products. The value of disposal as mechanism to improve environmental sustainability and sustainable consumerism has led to calls for a better understanding of its relation to consumer identity projects. To understand how consumer–product relationships evolve to influence decisions and methods of disposal, a three stage narrative inquiry was employed. Using the high turnover video gaming market, consumer experiences with trade-in through secondary retail outlets is examined. From the analysis, a theoretical model is developed, portraying three distinct consumer–product relationships and their influence on the disposal decision and disposal method: self-extension, self-transition and frequent disposal. The paper discusses contributions to disposal literature, nostalgia and identifies practical implications for retailer strategy.
| Original language | English |
|---|---|
| Pages (from-to) | 133-140 |
| Number of pages | 8 |
| Journal | Australasian Marketing Journal |
| Volume | 25 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 May 2017 |
Keywords
- Disposal
- Retail
- Second-hand markets
- Sustainable consumerism
- Technology
- Trade-in
Cite this
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Sustainable disposal and evolving consumer–product relationships. / Demsar, Vlad; Brace-Govan, Jan.
In: Australasian Marketing Journal, Vol. 25, No. 2, 01.05.2017, p. 133-140.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Sustainable disposal and evolving consumer–product relationships
AU - Demsar, Vlad
AU - Brace-Govan, Jan
PY - 2017/5/1
Y1 - 2017/5/1
N2 - Increasingly technological waste is linked to environmental degradation. However, sustainable consumerism is made possible by changing not only acquisition and consumption patterns but also the way consumers dispose of technological products. The value of disposal as mechanism to improve environmental sustainability and sustainable consumerism has led to calls for a better understanding of its relation to consumer identity projects. To understand how consumer–product relationships evolve to influence decisions and methods of disposal, a three stage narrative inquiry was employed. Using the high turnover video gaming market, consumer experiences with trade-in through secondary retail outlets is examined. From the analysis, a theoretical model is developed, portraying three distinct consumer–product relationships and their influence on the disposal decision and disposal method: self-extension, self-transition and frequent disposal. The paper discusses contributions to disposal literature, nostalgia and identifies practical implications for retailer strategy.
AB - Increasingly technological waste is linked to environmental degradation. However, sustainable consumerism is made possible by changing not only acquisition and consumption patterns but also the way consumers dispose of technological products. The value of disposal as mechanism to improve environmental sustainability and sustainable consumerism has led to calls for a better understanding of its relation to consumer identity projects. To understand how consumer–product relationships evolve to influence decisions and methods of disposal, a three stage narrative inquiry was employed. Using the high turnover video gaming market, consumer experiences with trade-in through secondary retail outlets is examined. From the analysis, a theoretical model is developed, portraying three distinct consumer–product relationships and their influence on the disposal decision and disposal method: self-extension, self-transition and frequent disposal. The paper discusses contributions to disposal literature, nostalgia and identifies practical implications for retailer strategy.
KW - Disposal
KW - Retail
KW - Second-hand markets
KW - Sustainable consumerism
KW - Technology
KW - Trade-in
UR - http://www.scopus.com/inward/record.url?scp=85019104812&partnerID=8YFLogxK
U2 - 10.1016/j.ausmj.2017.04.010
DO - 10.1016/j.ausmj.2017.04.010
M3 - Article
VL - 25
SP - 133
EP - 140
JO - Australasian Marketing Journal
JF - Australasian Marketing Journal
SN - 1441-3582
IS - 2
ER -