Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2012 International Social Marketing Conference Proceedings: Delve Deeper
EditorsKrzysztof Kubacki, Sharyn Rundle-Thiele
Place of PublicationNathan Qld Australia
PublisherGriffith University
Pages126 - 131
Number of pages6
ISBN (Print)9781921760686
Publication statusPublished - 2012
EventInternational Social Marketing Conference 2012 - Brisbane, Australia
Duration: 1 Jan 2012 → …


ConferenceInternational Social Marketing Conference 2012
Period1/01/12 → …

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