Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2012 International Social Marketing Conference Proceedings: Delve Deeper
EditorsKrzysztof Kubacki, Sharyn Rundle-Thiele
Place of PublicationNathan Qld Australia
PublisherGriffith University
Pages126 - 131
Number of pages6
ISBN (Print)9781921760686
Publication statusPublished - 2012
EventInternational Social Marketing Conference 2012 - Brisbane, Australia
Duration: 1 Jan 2012 → …

Conference

ConferenceInternational Social Marketing Conference 2012
CountryAustralia
CityBrisbane
Period1/01/12 → …

Cite this

Kaufman, S., & Curtis, J. M. (2012). Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation. In K. Kubacki, & S. Rundle-Thiele (Eds.), 2012 International Social Marketing Conference Proceedings: Delve Deeper (pp. 126 - 131). Nathan Qld Australia: Griffith University.
Kaufman, Stefan ; Curtis, James Michael. / Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation. 2012 International Social Marketing Conference Proceedings: Delve Deeper. editor / Krzysztof Kubacki ; Sharyn Rundle-Thiele. Nathan Qld Australia : Griffith University, 2012. pp. 126 - 131
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Kaufman, S & Curtis, JM 2012, Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation. in K Kubacki & S Rundle-Thiele (eds), 2012 International Social Marketing Conference Proceedings: Delve Deeper. Griffith University, Nathan Qld Australia, pp. 126 - 131, International Social Marketing Conference 2012, Brisbane, Australia, 1/01/12.

Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation. / Kaufman, Stefan; Curtis, James Michael.

2012 International Social Marketing Conference Proceedings: Delve Deeper. ed. / Krzysztof Kubacki; Sharyn Rundle-Thiele. Nathan Qld Australia : Griffith University, 2012. p. 126 - 131.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation

AU - Kaufman, Stefan

AU - Curtis, James Michael

PY - 2012

Y1 - 2012

M3 - Conference Paper

SN - 9781921760686

SP - 126

EP - 131

BT - 2012 International Social Marketing Conference Proceedings: Delve Deeper

A2 - Kubacki, Krzysztof

A2 - Rundle-Thiele, Sharyn

PB - Griffith University

CY - Nathan Qld Australia

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Kaufman S, Curtis JM. Surprise hit or the blind date from Hell? Complementarities and conflicts in strategies for achieving outcomes from social marketing and modern regulation. In Kubacki K, Rundle-Thiele S, editors, 2012 International Social Marketing Conference Proceedings: Delve Deeper. Nathan Qld Australia: Griffith University. 2012. p. 126 - 131