Super aggregators and the media supply chain

Tom O’Regan; Mark Balnaves

doi:10.1177/1329878X211010773

Super aggregators and the media supply chain

Research output: Contribution to journal › Article › Research › peer-review

Abstract

Search engines and social media came into their own from 2006. Indeed, when regulators in the United States crafted Section 230 in the 1990s to give immunity to web publishers from third-party content, they did not know that search services would become hypergiant advertising and news vehicles. In this article, the authors argue that the sudden upending of established practices in the media industries has far-reaching consequences for how audiences are represented for businesses and the public.

Original language	English
Pages (from-to)	54-63
Number of pages	10
Journal	Media International Australia
Volume	180
Issue number	1
DOIs	https://doi.org/10.1177/1329878X211010773
Publication status	Published - Aug 2021
Externally published	Yes

Keywords

audience ratings
media industries
media regulation
media supply chain
super aggregators

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10.1177/1329878X211010773

Cite this

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AB - Search engines and social media came into their own from 2006. Indeed, when regulators in the United States crafted Section 230 in the 1990s to give immunity to web publishers from third-party content, they did not know that search services would become hypergiant advertising and news vehicles. In this article, the authors argue that the sudden upending of established practices in the media industries has far-reaching consequences for how audiences are represented for businesses and the public.

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Super aggregators and the media supply chain

Abstract

Keywords

Access to Document

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