Successive early adoption of technology generations: The case of video players

Frank J van Rijnsoever, Harmen Oppewal

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Vic Australia
PublisherANZMAC
Pages1 - 8
Number of pages8
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

van Rijnsoever, F. J., & Oppewal, H. (2009). Successive early adoption of technology generations: The case of video players. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 8). Melbourne Vic Australia: ANZMAC.
van Rijnsoever, Frank J ; Oppewal, Harmen. / Successive early adoption of technology generations: The case of video players. Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. pp. 1 - 8
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van Rijnsoever, FJ & Oppewal, H 2009, Successive early adoption of technology generations: The case of video players. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Vic Australia, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

Successive early adoption of technology generations: The case of video players. / van Rijnsoever, Frank J; Oppewal, Harmen.

Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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T1 - Successive early adoption of technology generations: The case of video players

AU - van Rijnsoever, Frank J

AU - Oppewal, Harmen

PY - 2009

Y1 - 2009

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M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 8

BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Vic Australia

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van Rijnsoever FJ, Oppewal H. Successive early adoption of technology generations: The case of video players. In Tojib D, editor, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Vic Australia: ANZMAC. 2009. p. 1 - 8