Successful new product planning

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

2 Citations (Scopus)


Successful organizations continually operate in a state of innovation in terms of the offerings they produce, frequently introducing new products or modifying and improving existing products as needed and by the market. The means of conceptualizing, designing, and marketing new products is known as new product development. Successful new product development is a considerable challenge for any market oriented organization. The cost of designing and developing new products is increasing while the rate of success of new products is not. Marketing managers are constantly looking for ways to improve their new product development process. This necessitates, among other things, linking an organization's capabilities and resources with the new product demands of the markets they serve. This chapter considers some of the internal process any market driven organization should focus on to improve the likelihood that their new products will enjoy market success.

Original languageEnglish
Title of host publicationTrends and Innovations in Marketing Information Systems
EditorsTheodosios Tsiakis
Place of PublicationHershey PA USA
PublisherIGI Global
Number of pages29
ISBN (Electronic)9781466684607
ISBN (Print)1466684593, 9781466684591
Publication statusPublished - 2015
Externally publishedYes

Publication series

NameAdvances in Marketing, Customer Relationship, and E-Services (AMCRMES) Book Series
PublisherIGI Global
ISSN (Print)2327-5502
ISSN (Electronic)2327-5529

Cite this